FYI Collaborates with IBM to Manage the Business of Creation Using Generative AI

IBM Consulting to integrate IBM watsonx with FYI to deliver value and cultivate trust among creatives

IBM announced a new collaboration with will.i.am and FYI (Focus Your Ideas) to leverage the transformative power of secure and trustworthy generative AI for creatives. The FYI app is engineered to inspire and empower artists, creators and innovators to collaborate seamlessly on projects and help them manage their business with everything from storyboarding, messaging and video calls to high-resolution file sharing and scheduling all in one place — tracking the creative process end-to-end.

FYI and IBM Consulting will work together to integrate watsonx, a new AI and data platform for business, to scale AI and embed responsibility, transparency and explainability into the creative process.

FYI currently runs on IBM Cloud and is enabled by IBM technology to harness cryptography with secured messaging for projects from end-to-end. With watsonx, the FYI team will be able to deploy custom AI capabilities that can automate content creation and supply chain workflows, helping to reduce administrative tasks, enhance communication among teams and allow more time for the creative process. FYI will serve as a “digital coach,” empowering creators with a suite of services such as creating business documents and managing creative development workflows.

“The FYI team is honored to expand our relationship with IBM, adding watsonx capabilities that will help our Web 3.0 messenger app to be even more productive,” said will.i.am, founder and CEO of FYI. “Collaborating with IBM, a trusted partner and expert in the generative AI field, will enable both FYI and the creative community to scale.”

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“Generative AI has incredible power to transform the content creation and collaboration process at scale, but the AI used must be built with security, governance, and transparency,” said Jesus Mantas, global managing partner, IBM Consulting. “Together, FYI and IBM aim to transform the creative collaboration process with simple and highly efficient generative AI powered workflows.”

IBM has a long history of emphasizing ethics in AI development and this latest collaboration is no different. AI workflows will help FYI users’ collaborative work to be responsible, accountable and explainable.

With deep industry expertise spanning strategy, experience design, technology, and operations, IBM Consulting is the catalyst for business transformation and the trusted partner to over 3,000 of the world’s most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world’s most complex challenges.

Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

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