ON24, a leading customer engagement platform for B2B sales and marketing, announced expanded platform capabilities designed to help organizations transform single digital events into scalable global campaigns. By combining digital engagement, AI-powered translation, content activation, and advanced analytics, ON24 enables teams to extend the impact of every event, reaching new markets, activating follow-up campaigns, and engaging audiences worldwide.

“Today’s marketing leaders are under pressure to do more with less, transforming stand-alone programs into campaigns that can scale,” said Sharat Sharan, co-Founder, Chairman and CEO of ON24. “By bringing digital engagement, data insights, and AI-generated content together, ON24 transforms singular programs and events into targeted, multilingual campaigns that can be leveraged globally to drive maximum business and pipeline impact.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

For many organizations, expanding into new regions requires choosing between speed and relevance, often resulting in generic campaigns that lack localization. ON24 changes that dynamic with AI-powered translation capabilities that automatically convert event experiences, content and follow-up assets into multilingual programs. This enables teams to launch global campaigns from a single event while maintaining relevance for audiences in every region.

These highlighted ON24 capabilities include AI Analytics and Content Engine (ACE), LinkedIn integrations, advanced analytics and AI Translate, enabling teams to extend a single event into a full campaign lifecycle, including:

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

• Launch global campaigns from a single event: AI-powered translation and localization transform events, content and follow-up experiences into multilingual programs that reach audiences worldwide.
• Activate content across channels: AI-powered ACE automatically converts webinars and events into videos, clips and resources that can power paid, owned and earned campaigns.
• Reach new audiences faster: LinkedIn integrations help expand event visibility and audience acquisition while connecting engagement data back to campaign performance.
• Turn engagement into insight: Advanced analytics reveal account- and contact-level signals that help teams identify high-intent audiences and optimize campaigns across regions.

Together, these capabilities allow organizations to move beyond one-time events and build scalable global campaigns from a single digital experience, helping customers expand reach, accelerate follow-up and drive measurable business impact across markets.