Optimizely customers can easily access Writer’s enterprise-grade, industry-specific generative AI capabilities within the Optimizely Content Marketing Platform

Optimizely, the leading digital experience platform (DXP) provider, has announced that a new product integration with Writer, the enterprise-focused generative AI platform, is now live. The integration comes after the official partnership announcement in October and equips the Optimizely Content Marketing Platform (CMP) with first-of-its-kind AI capabilities that enable joint customers to harness the power of industry-specific LLMs to develop content that is relevant, compliant, and consistent with their existing brand tone and voice, and highly tailored to industry audiences – further simplifying the entire content marketing lifecycle.

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Writer’s integration into Optimizely One marks another milestone in the DXP provider’s commitment to investing in its own AI future, while still offering customers cutting-edge solutions in the moment. The integration will leverage the Palmyra, the Writer-built family of large language models, to enhance AI-powered content generation capabilities and chat features across Optimizely applications. Palmyra LLMs are transparent and auditable, top-scoring on benchmarks like Stanford HELM, and keep customers’ data private. They are coupled with the Writer-built graph-based RAG Knowledge Graph, AI guardrails to enforce brand and compliance rules, and a flexible application layer that serves a wide range of use cases, resulting in a strong AI platform that meets unique enterprise needs.

“Optimizely is proud to offer secure, powerful AI tools that give users much-needed certainty amidst the surge of generative AI solutions on the market today,” said Alex Atzberger, CEO of Optimizely. “While we are continuing to invest in our own AI capabilities across Optimizely One, we see the immense value of providing customers access to Writer’s industry-specific LLMs to enhance content creation and deliver great digital experiences.”

“We are thrilled to partner with Optimizely on this integration to bring real generative AI value to enterprises ,” said May Habib, CEO of Writer. “Offering mutual customers access to capabilities that deliver seamless AI content generation and the best-in-class user experience, will empower organizations to infuse AI into all of their business processes and maximize efficiencies.”

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