Unique Collaboration Utilizes StoryFit’s AI-Powered Predictive Audience Insights

StoryFit, a rapid-growth AI technology company providing machine learning and audience insights for the entertainment industry, and Sonoro, a groundbreaking global entertainment company, announced the industry’s first partnership to accelerate the development of podcast content for film, TV, and streaming aided by AI-powered predictive audience insights.

StoryFit’s story intelligence will enable Sonoro to provide networks and streamers deep insights into their stories during the pitch process. Helping to bring Sonoro’s unrivaled perspective in audio to life in TV and film as well as its extensive reach into a global audience as it has built the number one podcast network in Latin America through riveting shows that amplify diverse and often overlooked voices.

Marketing Technology News: MarTech Interview with Gautam Mehandru, CMO at Illumio

“Putting StoryFit’s incredibly powerful predictive audience insights to work for our creative community will give Sonoro and its partners the competitive advantage needed to identify which podcasts and characters are most viable for TV and film adaptation and more successfully pitch series,” said Sergio González, Head of Growth at Sonoro. “This is an exciting partnership between two trailblazing companies within their respective industries and I can’t wait to see what we accomplish together.”

Following its recent Series A investment, StoryFit continues to pioneer groundbreaking natural language processing and machine learning to deliver audience and content insights pre-production from scripts for entertainment companies to understand the power of their stories. Studios and streamers use StoryFit insights to produce better content faster, identify story elements audiences will love, and provide creatives with their own story data.

Marketing Technology News: Why First-Party Data Is the Future Of APAC Marketing

“We are thrilled Sonoro’s growing creative podcast community can advance the most captivating stories being shared today using the best tools available on the market,” said Monica Landers, CEO and founder of StoryFit. “AI technology can be a champion for originality and support creativity. Sonora represents this for the podcast community in all of its efforts to elevate diverse, creative voices. We are thrilled to partner together in this exciting expansion.”

StoryFit’s proprietary AI engine has been used to develop multi-million dollar projects for entertainment and publishing organizations. StoryFit and Sonoros’ partnership is an opportunity to expand the company’s transmedia capabilities into scripted content beyond just TV and film. Particularly, the ability to identify which podcasts are more suitable for adaptation for which visual medium and why– giving creators a distinct advantage.