• Braxy.io enables businesses to launch and manage new ads with a cost-effective Artificial Intelligence (“AI”) powered platform that defines better customer targeting for significantly better results.

• Braxy is a new product introduction from a Wishpond subsidiary, evidencing the growing success of Wishpond’s tuck-in acquisition strategy

Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its wholly-owned subsidiary, Brax.io, has launched Braxy, a new and easy to use AI-powered advertising solution for businesses. Braxy’s AI powered platform automatically creates and optimizes campaigns to allow businesses to attract more customers in less time. Businesses can use Braxy to create ads that target a more precise customer profile that purchases their products and services. The Company believes that using the Braxy platform will allow businesses to achieve significantly better results compared to managing Google ads on their own, and at a fraction of the cost of hiring a full-service agency.

“We are very excited to launch Braxy,” said Kevin Ho, General Manager of the Brax.io division of Wishpond. “Small businesses have long been underserved by the best digital marketing solutions and ad placement strategies. Braxy changes that by providing a simple, effective, and affordable online ad solution to get businesses started even with small ad budgets.”

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For small and medium sized businesses, often their only choice is either to learn how to advertise themselves by spending hours navigating a complicated Google interface or pay an expensive agency to do it for them. Braxy solves this problem by simplifying the setup process, allowing businesses to get set up in as little as 10 minutes, for the cost of an affordable software subscription.

Braxy’s AI works to define better targeting, choose new keywords/negative keywords, set schedules, and launch new ads. All of this is visible from an easy-to-read dashboard that displays the number of calls, views, and conversions in real-time. The Company believes that Braxy can deliver click-through rates (“CTR”) of as high as 8% compared to industry averages of about 2%.

“The launch of Braxy is a significant milestone for Wishpond as it represents an important new product introduction from a Wishpond acquisition,” said Ali Tajskandar, CEO and Founder of Wishpond. “This launch also further validates our M&A strategy and serves as another indicator for the success of our tuck-in acquisitions. Furthermore, we are very happy with the Brax team and look forward to seeing their continued success as we grow the business.”

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