Wizeline Appoints Fausta Ballesteros as Chief Marketing Officer

• Ballesteros To Lead Wizeline’s Brand Marketing and Go-To-Market Strategy Globally.

• She brings 20+ years of experience in marketing and communication strategies from leading technology and multinational corporations, including Cognizant, Softvision, Globant, Shell, Unilever, and American Express

Wizeline, a global technology company providing AI-focused digital services, recently named Fausta Ballesteros as Chief Marketing Officer (CMO), with the goal of advancing the global brand and ‘go-to-market’ strategy, and elevating the company’s positioning in the technology sector.

“We are thrilled to welcome Fausta to the Wizeline team”, said Bismarck Lepe, CEO and founder of Wizeline. “Fausta’s experience, energy and creativity with multinational companies, particularly in the technology and software industries, will be instrumental in enhancing our market position as well as our overall world-class culture.”

Fausta has more than 20 years of experience working in global markets, including the United States and North America, Mexico and Latin America, Europe and Asia. Originally from Argentina, she has been in New York since 2007. She holds a master’s degree in Marketing from the University of San Andrés in Argentina, a Women Leadership Program from the Yale School of Management, and an Entrepreneurship Program from the Austral University in Buenos Aires.

Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail

Fausta has worked for technology companies and multinational corporations, including Cognizant, Softvision, Globant, Shell, Unilever, American Express, and Urban PR, where she has been involved in strategy, branding, and communication. Her expertise includes creating culture-defining initiatives, global communications programs, thought leadership and content, and go-to-market products and strategies that help drive growth, engage internal and external audiences, and build community. Under her leadership, campaigns have resulted in bottom-line growth as well as attracting professionals with engineering and digital skill sets such as product strategy and delivery, experience design (UX, UI), cloud, AI, software development, application modernization, gaming, data, mobile, DevOps, Java, .Net, Full Stack and QA.

In addition to her professional work, Fausta is passionate about STEAM education, women entrepreneurs, corporate culture, parenting, and Hispanics in the US.

“I am proud and grateful to join this stellar and proven Wizeline team,” said Ballesteros. “Under Bismarck’s leadership, Wizeline is reinventing business processes globally with AI-based technological solutions. I look forward to working with everyone at Wizeline and helping accelerate growth and creating a world-class marketing organization.”

As part of Wizeline’s growth strategy, the company promotes female talent in the technology industry, recognizing women as a fundamental accelerator for this purpose, aiming to maintain its leadership in the technology sector and the development of AI and Big Data-based products.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot