yellowHEAD’s Alison Named Technical Innovation of the Year by The Drum

Creative insights platform selected for its ability to help digital marketers ideate, analyze, and optimize high performance ad creative

yellowHEAD, the AI-powered performance marketing company, won the award for top “Technical Innovation” at this year’s Drum Awards for Digital Industries. yellowHEAD’s Alison, an AI-based SaaS platform for creative analysis and insights, earned the award for its unique combination of technology, data, and creativity to help performance marketers design ad creative that engages and converts. Hosted by The Drum, a leading global publisher for the marketing and media industries, The Drum Awards for Digital Industries is a global awards program that recognizes the best practices, companies, and people from across the marketing and communications industry.

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“We are extremely honored to be recognized by such a prestigious organization as The Drum,” said Shai Karmi, CEO of yellowHEAD. “We have put a lot of research and development into Alison to make it the marketing industry’s most important creative analysis and recommendation tool, and it is gratifying to see our efforts recognized on such a big stage. We congratulate all of the other winners, and we look forward to pushing the boundaries of ‘Technical Innovation’ for years to come.”

Ad creative and performance marketing management were once strictly manual processes, but Alison arms marketers with the AI-powered tools to quantify, analyze, and optimize their campaigns at scale. By introducing the right creative elements — from color schemes and music to copy and characters — to appropriate audiences on platforms including Facebook, Google, TikTok, and Snapchat, Alison takes the guesswork out of ad creative and puts technical innovation squarely in the brand marketer’s toolbox. Alison uses data derived from proprietary computer vision technology and machine learning algorithms to help marketers drive the greatest possible advertising campaign performance.

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In August of this year, yellowHEAD launched Alison 2.0, leveraging recent innovations in statistical modeling and computer vision to improve the platform’s capabilities. Platform upgrades in Alison 2.0 include enhanced intelligent recommendations, improved element identification, upgraded automated tagging, enrolled desktop application compatibility, and more.

The Drum Awards for the Digital Industries rewards the companies and people behind the most effective, innovative marketing campaigns throughout the world. Formerly known as the DADIs, this global competition was launched in 2006 and has since attracted remarkable marketing and advertising campaigns from around the world. The work is judged by senior figures from international brands, global consultancies and fast-growing independent agencies. In 2021, the jury represents organizations including Unilever, The Lycra Company, TSB, Boots UK, Ketchum, Getty Images and the US Chamber of Commerce.

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