6sense Named a Leader in Account-Based Marketing Platforms

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities”

6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and orchestration, engagement channels, data management, performance assessment, product roadmap, product vision, and market approach criteria.

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6sense is a comprehensive account-based sales and marketing platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. According to the report, 6sense “Leads the pack with an expanding set of robust capabilities. 6sense has made significant progress since our first evaluation of this market in 2018 — and now offers a comprehensive solution, matched by an aggressive vision, roadmap, and market approach.”

“We’re honored Forrester named 6sense a leader in ABM platforms,” said Jason Zintak, CEO of 6sense. “Over the past two years we’ve been laser-focused on expanding our native capabilities to deliver a full-featured account-based sales and marketing platform, and we’re continuing to innovate and lead this rapidly-evolving market. Our customers consistently tell us that 6sense enables them to scale their account-based programs, consolidate point solutions, and generate real business returns, and we believe the Forrester report validates our platform approach and customer feedback.”

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The Forrester research report evaluated the 14 most significant providers of ABM platforms on 10 criteria, and the vendors who scored highest have the broadest capabilities. 6sense was the only vendor evaluated as differentiated in eight criteria. The report states, “6sense customers gave its solution high marks across the board, with one noting it had recently migrated from multiple ABM vendors onto the 6sense platform.”

The report also noted that 6sense “Best fits companies committed to making ABM the center of gravity for all marketing.” According to Zintak, this approach is paying off for customers, as demonstrated by the results they are achieving. “We strongly believe that account-based strategies are the future of B2B sales and marketing, and companies that embrace this future today are achieving best-in-class results. PTC, which was recently recognized as a SiriusDecisions Program of the Year winner for its initiatives with 6sense and its partners, is just one of many such examples.“

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