The Marketing Measurement and Optimization Solutions evaluation names Analytic Partners a leader, top ranked in the Strategy category

Analytic Partners announced that it has been named a leader in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 and is top ranked in the Strategy category among all evaluated vendors. Just as valuable as the scoring, the report offers valuable insights into the key changes marketing measurement and optimization is undergoing, and what marketers need to do now to stay focused on what comes next.

The Forrester report states that “Analytic Partners leads with technology and next-generation marketing insights.” The report also states that Analytic Partners’ vision “aligns with the demands and need for the market: actionable and fast-tracking capabilities like omnichannel decisioning, data storytelling, and more flexibility in measuring business outcomes.”

Customer references mentioned “AP’s user-friendly measurement and optimization tool” and clients “enjoy the tool’s live modeling and dashboards” and “praise AP for its depth of understanding and model transparency.”

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“Marketers and the businesses they work for, must continually look forward to meet the next challenge…”

— Nancy Smith, President and CEO

Analytic Partners received the highest score possible in 21 criteria, including:

• Marketing Optimization
• Marketing Planning and Activation
• Unified Marketing Measurement Methodology
• Data Processes
• Testing and Experimental Design
• Product Vision
• Execution Roadmap
• Innovation Roadmap

“We believe being named a Leader in the Forrester Wave highlights how our Commercial Mix Analytics solution has helped our clients better understand their businesses in order to adapt, evolve and thrive in the face of great disruption,” said Nancy Smith, President and CEO. “Marketers and the businesses they work for, must continually look forward to meet the next challenge, and we feel this report highlights what is important for finding success and opportunities within change, even as we look ahead to what’s next.”

In the report, Forrester states that marketing measurement and optimization solution buyers should look for providers that:

o Advance their algorithms to measure and optimize against a range of objectives
o Adapt to changes in the advertising ecosystem and data landscape
o Combine cutting-edge tools with supporting services

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