Assertive Yield Expands EMEA Team with Key Sales & Business Development Hire

Frederic Lamoulie Joins Assertive Yield as SVP, Sales and Business Development, EMEA

Assertive Yield, a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, today announced the hire of Frederic Lamoulie as SVP, Sales & Business Development EMEA.

“We are proud to strengthen our EMEA team with Frederic and look forward to his contributions and impact as they help Assertive Yield scale and expand in this key strategic area,” said Ryan Abrahams, CRO, Assertive Yield.

The addition follows the recent appointments of Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing, and underscore Assertive Yield’s ongoing commitment to global expansion as institutional adoption of Artificial Intelligence continues to be a critical component to maximizing publisher ROI.

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As SVP, of Sales & Business Development EMEA, Frederic Lamoulie will be responsible for executing Assertive Yield’s sales & business strategy in the region, building partnerships and driving future revenue growth. Based in Spain, Frederic brings more than 20 years of business development experience with AOL, Google, and Schibsted Media Group among others.

“We are excited to welcome Frederic to the Assertive Yield team as we continue to expand our presence in the region,” said Ryan Abrahams, Chief Revenue Officer, Assertive Yield. “Even in the face of recent volatility, adoption of proven analytics and yield technologies remains strong as publishers continue to build and optimize their offerings to offset the current constriction in advertising. We are proud to strengthen our EMEA team with Frederic and look forward to his contributions and impact as they help Assertive Yield scale and expand in this key strategic area.”

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