ON24 Recognizes Innovative Companies Advancing Digital Engagement in B2B

ON24 announced the winners of its first annual ON24X Awards, recognizing companies at the forefront of executing the best digital-first strategies to engage customers. Leading brands are using the ON24 Digital Experience Platform to engage audiences with compelling digital experiences, generate first-person data and insights, and drive measurable business results.

“Winners of the ON24X Awards are setting a new standard for creating digital experiences in their respective industries,” said Steve Daheb, CMO at ON24. “As companies accelerate their shift to digital, innovative marketing teams are designing effective strategies to advance customer engagement and grow their businesses in a digital-first world.”

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The first annual ON24X Awards recognize the companies at the forefront of executing the best digital-first strategies to engage customers. Leading global brands are using the ON24 Digital Experience Platform to drive measurable business results.

The following companies were honored for driving transformational change within their organizations and across their industries:

Best Globalization of an Event: Zendesk, a customer service software company with support and sales products designed to improve customer relationships, was recognized for the best virtual event strategy to engage, connect, and convert audiences across Europe. The company created nine events in six languages to reach more than 13,000 prospects and customers for its 2021 CX Trends Report, driving 65% of its sales pipeline during the quarter.

Best Digital Branding: Adobe won for the lasting impression it made on audiences with a visually engaging, branded digital experience. The company created an immersive experience as part of its Accelerator Webinar Series, giving eCommerce professionals practical actions to help grow their business. The series used various engagement capabilities to understand audience sentiment and knowledge and deliver an improved learning experience for their audience.

The Digital Journey Award: La Trobe University, one of Australia’s pioneering universities, produced a series of 86 webinars to promote its Metro and Regional Open Day, increasing student recruitment. Each event delivered an interactive session ranging from course descriptions to campus tours, accommodation options to support services, with live hosts managing Q&As in real time with academics and experts.

Best Digital Experience ROI: SAS, a leader in analytics, delivered an exceptional digital engagement strategy that generated significant results and ROI. SAS turned its five-day National Retail Federation event into a digital event, engaging with hundreds of targeted and influential attendees across the US, EMEA, and APAC to drive over $14 million in active pipeline.

Best Content Experience: Zendesk set the standard for multimedia excellence, delivering creative and effective digital content experiences to their audiences. The company produced “Zendesk x Pop-Up Magazine present: The Digital Tipping Point,” a pop-up magazine that provided a one-of-a-kind experiential event produced in collaboration with Pop-Up Magazine with live stories and performances by writers, producers, and artists. The content was so compelling that the average attendee participated for 57 minutes.

The Industry Award: Edelman Financial Engines is leading financial services in creating digital engagement strategies that work. Over the past year, they created webinars and digital events that scaled to thousands, received high engagement scores, and kept audiences engaged to generate over 10,000 new sales leads much more cost-effectively compared to their previous in-person event.

Best Audience Engagement: SAP raised the bar for audience interactivity and took engagement to a new level. Its quarterly Concur Show featured a mix of informative and technical content, external speakers, and games that drove stronger engagement and conversion rates with prospects.

The Personalizer Award: AbbVie, a top 10 global biopharma company, successfully delivered personalized experiences to more than 105,000 attendees and physicians globally, who spent an average of 63 minutes in their webinars. The team produced over 900 webinars in 2020, reaching physicians from more than 60 countries and quickly scaling to meet the increased demand for scientific content during the pandemic.

Best Digital Demo: Looker for Google Cloud Platform was recognized for transforming the traditional demo with an immersive digital experience that included live audio and streaming videos from musical guests. Looker produced its BEACON Data Thought Leadership Event Series, creating a multi-day live and pre-recorded global event that generated a multimillion-dollar pipeline.

Ultimate Experience Award: Fidelity National Information Services (FIS), a global leader in financial services technology, took home the best-all around award for its FIS InFocus 2020 client event. After shifting to digital, the team created an audience experience that was highly branded and immersive, increasing ROI compared to the prior year’s in-person event.

The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

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