Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and The Scan Group, a global ecommerce asset development provider, announced they have entered into a strategic alliance. The collaboration will provide Salsify’s growing international customer base an opportunity to leverage The Scan Group’s robust and industry-leading digital content development services. It will also enable The Scan Group to offer its clients a unified platform for total, end-to-end digital shelf design and optimization across every touchpoint.

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“Technology alone is not enough for brand manufacturers to drive commerce across the digital shelf,” said Rob Gonzalez, co-founder and chief marketing officer (CMO) at Salsify. “Through this partnership, our joint customers can work with the digital experts at The Scan Group to deliver engaging experiences at scale and outpace their competitors on the digital shelf.”

The partnership will leverage The Scan Group’s digital marketing, strategy, and design services and Salsify’s product experience management platform. Salsify combines all of the elements brands need to succeed on the digital shelf, including product information management (PIM), data asset management (DAM), digital catalogs, syndication, Global Data Synchronization Network (GDSN), digital shelf analytics, enhanced content, third-party marketplaces, and chat.

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“By developing impactful, compelling, and informative ecommerce assets that are tightly integrated with the physical package, brand messaging and online presence is seamlessly unified and designed for conversion,” said Brian Ludka, senior director of ecommerce and design at The Scan Group. “By partnering with Salsify, we can now offer our clients the full spectrum of digital shelf management solutions and provide consumers an engaging shopping experience that’s consistent — no matter how or where they shop online.”

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