End-to-end podcast infrastructure platform’s newest offerings will allow for brands to better track return on audio advertising

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and audio advertising campaigns and maximize their return on investment for audio ad spend. Backtracks’ attribution tools measure which advertising campaigns and content drives traffic, commerce activity and consumer actions without the capture and storage of personally identifiable information and works under any privacy settings.

Marketing Technology News: Melissa Hammerle Appointed President of Intelex Technologies

“We are excited to announce Backtracks’ podcast and audio attribution tools,” said Jonathan Gill, CEO of Backtracks. “These tools ensure that brands truly understand where their ads are connecting with audiences and converting. The analytics provide real-time, unified data to empower brands and publishers with the information needed to optimize advertising spend. Backtracks believes that ads that resonate with the audience based on content and quality, not personal targeting, deliver the best listener experience which is fundamental to Backtracks’ mission.”

Backtracks sales and marketing attribution solutions allow advertisers to easily gauge their return on ad spend for podcast and audio ads based on ad impressions, reach, conversions, revenue, and detailed campaign performance metrics. Brands that advertise through podcasts and audio can integrate Backtracks attribution solution within their sites, apps, or e-commerce platforms, enabling advertisers to tie ad listens of podcasts and audio to product purchases and conversions.

2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies like Backtracks Podcast Analytics, Backtracks SDKs, Backtracks Player and accessibility tools, interactive audio and head-nod detection. Most recently, Backtracks announced its IAB podcast measurement certification for podcast analytics and advertising metrics and a collaboration with Google Cloud to allow publishers and advertisers view their podcast advertising and analytics data within Google Data Studio. Backtracks continues to invest heavily in further development of existing and new product offerings and its infrastructure platform, to help podcasters and audio partners around the world measure, monetize, and advertise in audio and podcasting.

Marketing Technology News: MarTech Interview with Joe Chernov, CMO at Pendo