Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

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Sales Scorecards Combine with Brainshark’s Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance

Brainshark, Inc., the industry’s only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level.

With Rekener, Brainshark will provide cutting-edge visibility into sales team activities, behaviors and productivity, helping customers make real connections from improved readiness to increased revenue. These insights will give organizations a powerful new way to identify sales performance challenges and  skills development needs early, and address those issues more effectively via Brainshark’s best-of-breed training and coaching solutions.

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Founded in 2016, Rekener was developed to provide a simpler way for sales and marketing professionals to use data to drive growth. The platform automatically creates a 360-degree view of sales rep and customer account activities using data from a variety of critical systems, including customer relationship management (CRM), marketing automation and other sources. Rekener captures this data to deliver powerful sales scorecards that enable key performance indicators (KPIs), pipeline metrics and benchmark data to be analyzed easily. Sales leaders use this analysis to identify performance issues and optimize coaching efforts.

Alex Laats, co-founder and CEO at Rekener, said: “Rekener puts the power of data directly into the hands of sales managers in their regular one-on-ones. We’re joining forces with Brainshark so sales managers can use data to diagnose what’s working and what’s not working, and then motivate sales reps to improve with training and coaching from Brainshark’s world-class readiness platform. The end result is better quota achievement and increased revenue production. That’s the promise of data-driven sales readiness, and we’re thrilled to be part of it.”

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The Rekener technology will add to Brainshark’s award-winning solutions for sales onboarding, training and skills development; sales coaching and practice; content authoring and more, plus dashboards and analytics that easily track training progress and overall readiness across the entire sales force. The newly combined platform will launch a new era of data-driven sales readiness that now serves more than 1,100 companies worldwide.

Greg Flynn, co-founder and CEO at Brainshark, said: “For years, we’ve said that true readiness is not just about the training a team member completes, but also understanding how effectively they put those skills and knowledge into action. We believe the right readiness platform should provide these insights, and that’s what this announcement is all about. The combined platforms of Brainshark and Rekener will give CEOs, sales leaders and managers a new, impactful way to directly correlate learning activities to sales performance – and use that data to prescribe customized, data-driven training and coaching.”

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