HubSpot Introduces a More Customizable, More Connected, More Customer-Centric CRM Platform at INBOUND 2021

Advanced customization, administration, reporting, and more are now available across the HubSpot platform

HubSpot, the leading customer relationship management (CRM) platform for scaling companies, announced today at INBOUND 2021 new enterprise-grade features and updates to help businesses better align their data, channels, and teams and easily adapt to every phase of growth.

HubSpot’s latest improvements introduce more advanced customization and controls for customers, including enhanced reporting capabilities and a new enterprise tier of its Operations Hub product. The company also introduced all-new customer experience-enhancing features like HubSpot Payments, custom surveys, and customer portals.

“A CRM is no longer just a sales tool, it’s the heart of scaling companies. As such, a CRM platform must be easy to adopt, align, and adapt — flexible enough to unite teams and unbridle customer insights, empowering businesses to grow bigger, faster, and stronger, no matter what challenges may arise,” said Yamini Rangan, CEO of HubSpot. “That can’t be achieved with a CRM platform that is cobbled together through acquisition. At HubSpot, we’re invested in crafting our CRM platform in-house to enable customization without complexity. These updates ensure that each customer can customize their usage of the HubSpot platform in a way that allows their team to thrive.”

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A More Connected CRM Platform

Earlier this year, HubSpot made strides in offering a more deeply connected CRM platform with the launch of Operations Hub Free, Starter, and Professional, a new offering for revenue operations teams that connects and cleans a company’s data so the business can stay aligned and efficient as it scales.

Reporting continues to be a pain point for many operations teams looking to get a complete view of the customer, which is why HubSpot is expanding its offerings with Operations Hub Enterprise, available for purchase on November 1, 2021. Operations Hub Enterprise will bring the unified system of record to the next level with a new business intelligence feature called datasets. Datasets will allow analysts and operations teams to curate collections of data – including calculations, and pre-selected fields – for downstream users to build reports on, enabling more connected and consistent reporting.

Operations Hub Enterprise will also provide a more connected experience for teams who are looking to keep their existing business intelligence solution with Snowflake Data Share, a new feature that provides a fast, automated, turnkey way to connect HubSpot data to the industry’s leading data warehouse.

In addition to Operations Hub, HubSpot also announced the release of the custom behavioral events API, which allows Marketing Hub Enterprise customers to track and report on key behavioral data – regardless of whether that data comes from HubSpot or another third party app.

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