Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey
Marketo’s new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com.
Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry’s first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences to their customers across all channels throughout the buyers’ journey.
“Marketers have surpassed being a cost center and are now truly revenue drivers. Each new partner who joins our ecosystem increases the ability of marketers to more closely align with sales and deliver results. These seven companies are great examples of that,” said Shai Alfandary, vice president, global head ISVs & Launchpoint ecosystem, Marketo.
From lead routing, data-driven insight into KPIs and attribution, to auto-personalized content, interactive design and videos, AI for audience engagement, and customized direct mail, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com allow marketers to more intelligently engage with customers at all stages of the funnel.
Announced last year, Marketo Accelerate is part of Marketo’s robust, best-in-class partner ecosystem, Launchpoint. The program provides partners with full access to the Marketo Engagement Platform, sales enablement activities, co-marketing activities, and more to drive growth for their business. Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.