The Gartner Report Provides a Detailed Analysis of Social Analytics Applications for Leaders Looking at Identifying Partners for Their Analytics Requirements

Simplify360 a leading social analytics and CRM suite solutions company, was recently mentioned in one of the Gartner market guides named “Market Guide for Social Analytics Applications, 2018” as Social Analytics Specialist. Gartner named Simplify360 to its list of firms on that Market Guide. According to Simplify360 CEO, Rohit Gupta, “We have always believed that what we were building a world-class product, testimonials from our customer have always added to that belief. Now, to be mentioned by Gartner in their market guides should only prove that we are a significant player in this industry.”

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Among global vendors, Simplify360 was only one of few companies from India to be included in their latest Market Guide for Social Analytics Applications as Social Analytics Specialist. Accordingly to Gartner, “To date, the specialists have largely been seen as leaders in the space among our clients; but depending on how social analytics is managed within an organization, we do see some clients express interest in suites and multichannel offerings.” Simplify360 has recently seen an increase in the adoption of social analytics and social CRM suite application among various leading industry leaders in India. According to Gupta, while the Social CRM functionalities would continue growing, we want to make Simplify360 a one-stop solution for all your customer analytics in the coming years. We are working on AI-powered engines which can assist our customer in customer management, engagement and market analysis.”

Simplify360 offers a variety of solutions including social CRM, social analytics, and customer journey analytics. The company has been implementing the solution across industry verticals like telecom, financial services, retail, media, FMCG and digital media agencies. The firm helps its clients leverage social data for social customer service, online brand reputation, brand performance measurement, competition benchmarking and customer data integration service.

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