1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q’s first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts.

1Q’s platform is the preferred customer insights tool for many Fortune 500 companies, offering the ability to create, run, and receive completed results from a survey in under one hour. 1Q’s platform also offers sophisticated capabilities for targeting by geography and demography. Surveys can be run at a national level, or targeted for states, cities, or counties. For reporters reporting on events or locations, 1Q’s technology even allows running surveys of people who visit specific locations during specific windows of time.

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“A strong news media is an essential part of a functioning democracy and society. We know reporters and editors have been hit as hard by the pandemic as any other industry, and we want to do our part to make sure readers have continued access to accurate insights and opinion research,” said Keith Rinzler, CEO and Founder of 1Q. “We’re happy to work with reporters and editors to run surveys and connect them directly to American consumers at no cost through the remainder of 2020.”

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