AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users' Calendars

Exclusive collaboration combines Flexibits’s state-of-the-art app technology with AccuWeather’s superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app

Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather’s weather forecasts with proven Superior Accuracy into the new Fantastical calendar app, enabling users to instantaneously integrate weather, one of the most essential components for activity and travel planning, into their interactive calendars.

When using the new Fantastical calendar app on their iOS or Mac devices, AccuWeather weather icons and data will appear, giving users a complete view of their day-to-day schedule, including essential weather information.

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In addition to the Fantastical Premium offering, the latest, updated version of Fantastical now includes a free option; users can download the app at no cost, which includes AccuWeather insights, such as the highly popular 3-Day Forecast. The addition of AccuWeather forecasts means users will have the ability to plan with greater confidence.

Recently, AccuWeather was named by ForecastWatch as the most accurate provider of temperature, precipitation and wind speed forecasts for a 1-5 days-out forecast period. With best-in-class weather forecasting data integrated into the new Fantastical calendar app, users will now have a centralized, comprehensive experience, whether planning for activities, meetings, errands and trips – either across the world or across town.  In addition, AccuWeather icons, visible within the calendar, will bring users directly to the full AccuWeather platform, which includes tools, such as AccuWeather MinuteCast®, for minute-by-minute precipitation forecasts up to 2 hours ahead, and the AccuWeather RealFeel® Temperature, which informs users how the air actually feels outside for greater safety and comfort.

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“We are very pleased to bring the superior accuracy of our weather forecasts to Flexibits’s celebrated calendar planning platforms,” said AccuWeather President Steven R. Smith. “The complement of AccuWeather forecasts to this app now gives users a more complete understanding of what their days will entail, and how best to prepare for any elements. The critical and reliable insights included in this app coupled with its elegant design truly differentiate this product from anything available in the market today.”

“Weather information is one of the biggest feature requests from our users,” said Flexibits CEO & President Michael Simmons. “We are very proud to partner with AccuWeather and this will provide our users with the most accurate and informative weather forecasts possible. AccuWeather’s reliable forecasts, now combined with the intuitive and beautiful user interface of Fantastical lets users plan their schedules better than ever.”

Flexibits creates apps for Mac, iPhone, iPad, and Apple Watch that are enjoyable and flexible to meet users’ specific needs. Fantastical is the Apple Design Award-winning calendar app that lets users quickly and easily create, view, and search all of their events and tasks. The advanced natural language engine is extremely expressive, enabling users to enter event or task details in their own style. Fantastical is localized in English, French, German, Italian, and Japanese.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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