Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot.

Marketing Technology News: Cisco To Acquire IMImobile

Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined.

Workfront has deep leadership in orchestrating marketing workflows. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud, which have become the global standards for creative workflows and customer experience management.

Marketing Technology News: Kochava Collective and Foursquare Partner for Premium Data Enrichment

“Together, Adobe and Workfront will give leading brands access to a single system to support planning, collaboration, and governance, to unlock organizational productivity,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. “Adobe is leading the charge in digital transformation, and with Workfront, we’re further accelerating this vision.”

With the acquisition now closed, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy.

Marketing Technology News: IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program