Alida Placed in 2020 Magic Quadrant for Voice of the Customer Solutions

Recognized for Completeness of Vision and Ability to Execute

Alida, a leading and innovative provider of solutions in the Customer Experience Management (CXM) market, announced that it has been positioned by Gartner as a Niche Player in the Magic Quadrant for Voice of the Customer Solutions for its CXM and insights platform. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

Marketing Technology News: Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

Alida created the world’s first CXM and insights platform, empowering customer-obsessed brands to ensure that every decision is designed to elevate the customer experience. The Alida platform was designed for companies that want to make decisions with their customers, not for them. From a first-time customer to a long-term strategic customer, the Alida platform helps brands understand and act on their customers’ truth to improve customer experiences, create meaningful customer relationships and build brands that stand the test of time.

Marketing Technology News: Seismic Acquires Grapevine6

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

Marketing Technology News: FMG Suite Announces Strategic Acquisition of Twenty Over Ten