Authentic, a full-service interactive agency, and Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, announced a growing strategic partnership. The announcement reflects the success that Authentic has had in designing and delivering best-in-class loyalty and data solutions on the Cheetah Digital Customer Engagement Suite Platform as well as with establishing a growing loyalty and data practice. “We believe that Cheetah’s Customer Engagement Suite provides the most comprehensive end-to-end marketing and loyalty offering on the market, and we couldn’t be more excited about our ongoing partnership,” said Luke Saville, vice president of loyalty and customer data at Authentic. “The solution is powerful and flexible enough to allow our team of strategists, interactive designers, and technologists design one-of-a-kind solutions that use personalization, gamification, and advanced insights to create a new breed of brand champions.”

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Global Strategic Alliances at Cheetah Digital Gregg McMullen commented, “I have been pleased to see a full-service agency like Authentic take advantage of the opportunity that exists with Cheetah’s CES to drive success for themselves and our customers. It is great to see the passion, skillset and thought leadership that they demonstrated from all corners of the business. They have proven to be an extremely valuable partner that both we and our clients enjoy working with, and we recognize how they have been able to complement our technology offerings.”

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By bringing together strategy, visual/interactive design, and advanced technical capabilities, Authentic is uniquely positioned to support all facets of the Cheetah Digital Customer Engagement Suite. This has included working closely with Cheetah Professional Services on a number of high-profile engagements. As a valuable Solution Partner, Authentic will continue to work alongside the Cheetah Digital team, supporting solution implementations and the design of innovative loyalty strategies.

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