Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business
BloomReach, a global leader in personalized digital experiences, announced that Hilarie Koplow-McAdams has joined its board of directors. Hilarie is an enterprise software veteran who brings over three decades of operating experience at growth-stage technology companies like Salesforce, Intuit, Oracle and New Relic.
“We are thrilled to welcome Hilarie, who has played an instrumental role in some of the technology industry’s most exceptional growth stories, to our board. Her more than impressive track record in go-to-market execution and her expertise in building and scaling sales organizations will be a tremendous asset to our company as we are defining the digital experience space. Hilarie is exactly the person we need in our current growth stage to help us execute on our vision and enable us to tap into an eight billion dollar market,” said Raj De Datta, CEO, BloomReach.
Before joining NEA in December 2017, Hilarie Koplow-McAdams was president at New Relic, where she was responsible for growth strategies and leading global sales, marketing, customer success, support, and business development. Prior to joining New Relic, she served as president of global sales at Salesforce, where she led the company’s worldwide sales teams and helped drive diversification and global expansion of the company’s business. Before Salesforce, Koplow-McAdams was vice president of direct sales for small business and a member of the executive committee at Intuit. She began her career at Oracle Corporation, holding a variety of leadership positions over nearly two decades and spearheading the development of the company’s Oracle Direct sales channel.
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“Throughout my career, I’ve been passionate about helping enterprise companies accelerate growth, define new categories and elevate their customer experience. I’ve been fortunate to help run some phenomenal companies in a variety of operating roles, and now I’m excited to put my knowledge to work for BloomReach. I think this company has a great potential and I’m thrilled to partner with Raj and his team execute on that,” said Koplow-McAdams.