Sprinklr (NYSE: CXM), the unified customer experience management platform (Unified-CXM) for modern enterprises, today was announced as the official partner and Unified-CXM platform provider for BWT Alpine F1 Team and the wider Alpine Business Unit.

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“Alpine is an iconic brand, and we believe that our partnership can elevate it from a brand-centric present to a fan-centric future”

BWT Alpine F1 Team’s goal is to enhance its brand and innovative ambitions by connecting deeply and in real time with fans.

To do this, Alpine will implement nine of Sprinklr’s 31 products, beginning with the Sprinklr Modern Research suite to listen to the world of F1 across more than 100 million sources in over 50 languages. This unstructured data is then transformed to structured, actionable insights through Sprinklr’s AI, providing context for Alpine’s marketing and content creation as well as personalized, simultaneous engagement with 10x more fans.

“The partnership between Sprinklr’s Unified-CXM platform and BWT Alpine F1 Team’s globally-recognized brand is phase one of a unified strategy to drive brand equity and success for both the Formula 1 and roadcar businesses for Alpine,” according to Laurent Rossi, CEO of Alpine. “Alpine invests a significant amount of time and energy in the technology we use to monitor, understand and maximize the performance of the car and driver. We are extending this passion for excellence to how we measure, understand and optimize the interactions we have with our fans – on their channels of choice every day. Just like we leverage AI for our engine and car data, Sprinklr will help us deeply connect with fan sentiment and intent and shape the fan experience of the future.”

“Alpine is an iconic brand, and we believe that our partnership can elevate it from a brand-centric present to a fan-centric future,” said Ragy Thomas, Founder and CEO of Sprinklr. “Alpine is looking to raise its digital presence to match its profile of excellence by investing in leading AI and a technology platform that can provide actionable insights for the growing world of F1. By implementing products within Sprinklr’s Modern Research, Marketing & Advertising and Social Engagement & Sales suites, we will help BWT Alpine F1 Team put the fan at the center of one of the most exciting sports experiences in the world. We are excited to get to work and drive results, and we wish the team good luck for the upcoming season.”

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