Certification further demonstrates Cheetah Digital’s continued commitment to meeting key regulations and protecting sensitive information, while helping brands engage customers

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces that Cheetah Messaging (formerly Marketing Suite) has earned Certified status for information security by HITRUST. The achievement demonstrates Cheetah Digital’s commitment to helping brands engage customers with personalized experiences, while adhering to industry security and compliance standards to protect and safeguard customer data.

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The HITRUST CSF includes federal and state regulations, standards and frameworks, and incorporates a risk-based approach to provide organizations with a comprehensive and flexible framework of prescriptive and scalable security controls. The program has become the information protection framework for the healthcare industry and HITRUST CSF Certification is now the benchmark that organizations required to safeguard protected health information (PHI) are measured against with regards to information protection. This achievement places Cheetah Digital in an elite group of organizations worldwide that have earned this certification.

“At Cheetah Digital, privacy and security are a top priority. We take a global view of privacy and employ a multi-layered approach to secure our platform and protect valuable customer data — as evidenced by our HITRUST and SOC 2 certifications,” said Jill Knesek, Chief Security Officer at Cheetah Digital. “HITRUST CSF Certification provides our clients — especially those in the healthcare and life sciences industry — with a trusted security framework, adding an extra layer of assurance that patient data is safely and securely protected. That’s why leading brands choose to partner with Cheetah Digital for responsible data management that keeps them compliant and trusted by consumers.”

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“HITRUST has been working with the industry to ensure the appropriate information protection requirements are met when sensitive information is accessed or stored in a cloud environment,” said Ken Vander Wal, Chief Compliance Officer, HITRUST. “By taking the steps necessary to obtain HITRUST CSF Certified status, Cheetah Digital is distinguished as an organization that people can count on to keep their information safe.”

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With Cheetah Messaging, marketers can easily deploy robust cross-channel campaigns, compile data from multiple sources to create a single customer view, and strategically promote desired customer behaviors — effectively increasing revenue and enhancing customer experiences.

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