Factoreal Forges Partnership With Accomplished Soccer Club

Leader in omnichannel marketing adds FC Austin Elite to its sports-centered marketing roster.

Factoreal is excited to announce a new collaboration with United Women’s Soccer club FC Austin Elite, a second-division pro-am soccer team based in Round Rock, Texas. This announcement follows the news of the company’s multi-year partnership with the United Soccer League (USL) in April.

Previously using MailChimp to reach their audiences, FC Austin Elite switched to Factoreal’s tailored and automated email marketing platform to help it better reach soccer fans in Texas. The Factoreal platform will allow the club to create meaningful connections through automated workflows, personalization, and intelligent segmentation, finding fans where the club wants to engage and building more insight-driven relationships.

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Factoreal’s partnership with FC Austin Elite comes as no surprise. The company has been dedicated to empowering client marketing efforts through its omnichannel marketing platform for years, making a significant impact on the sports industry by connecting fans with their favorite players.

The all-in-one marketing platform enables organizations to have control of a fan’s entire marketing journey through marketing automation, social media marketing, customer journey automation, personalization, and segmentation. Additionally, the platform enables teams to understand their fans and fanbases better to make data-driven decisions and connect with their fans through touchpoints discovered through detailed data collection, intelligent insights, and advanced machine learning capabilities.

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In addition to partnering with FC Austin Elite, Factoreal has transcended both franchise and leagues in simplifying outreach and improving marketing results significantly for teams like the Jacksonville Jaguars, Rio Grande Valley FC Toros, and Racing Louisville Football Clubs.

“Our product is simple, easy to understand, and it’s automated,” said Aditya Dhruva, CEO of Factoreal. “These organizations want to reach the fans where they are, and through the platform, there’s more data-backed decisions and a lot less guesswork when trying to connect with an audience.”

With Factoreal’s omnichannel automation, real-time segmentation, and specialized support, FC Austin will be able to reach the next level of fan engagement.