How the Cookie Armageddon Is Improving Customer Experiences

The end of third-party cookies is indeed a big change that requires urgent attention by businesses.

Deprecation of the use of third-party cookies in browsers has been delayed to 2023 due to the complexity of the move for many organizations.

The end of third-party cookies is indeed a big change which requires urgent attention by organizations if they are going to meet even the extended deadlines.

Cookies have been a major customer engagement driver and have been used extensively to obtain customer data to deliver more relevant customized experiences for customers.

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Enterprises need alternative strategies around data collection and identity management to help them lead their organizations through this change.

On the 2nd of September, a webinar titled ‘How the Cookie Armageddon is Improving Customer Experiences’ will be held to explore the business challenges and opportunities around identity in a privacy-conscious world and life after the 3rd-party cookie.

What to expect in this session:
• Hear the most up-to-date Adobe point of view on cookie tracking in browsers.
• Get takeaway tips on how your business should be preparing.
• Learn how Adobe is tackling this topic.

At this webinar, you will hear from, Steve Allison, head of product marketing, audience, and data technologies, EMEA at ADOBE.

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