Insurance Company Leverages Every Employee to Help Customers During Hurricane Season Using Bright Pattern Contact Center Software

Regional property insurance company extends contact center technology beyond the contact center to every employee to provide help when disaster strikes

Bright Pattern, a leading provider of AI-powered cloud contact center software, has been chosen by an innovative insurance provider in Florida to provide a personalized customer experience for policyholders. Their commitment to exemplary customer service means utilizing employees outside of the contact center when hurricanes or other natural disasters hit. This allows the company to scale up instantly using Bright Pattern’s cloud-based technology and turn every employee into a front-line agent to assist all customers during peaks caused by hurricanes or other natural disasters.

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The company wanted an omnichannel cloud contact center platform for IVR, inbound and outbound voice, webchat, and the ability to add new digital channels in the future such as an AI-powered chatbot or Facebook Messenger to handle common customer inquiries. They also wanted to be able to turn on all employees to help instantly during times of unexpected high call demand.

The insurance provider uses Bright Pattern for advanced routing and IVR functionality to quickly direct customers to the correct department or for concierge service. The company also needed built-in CRM integrations for more personalized service, automated reporting across all channels, call and screen recording, call escalation, and callback.

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“This regional insurance company had an innovative vision to bring every employee in the company together to help their policyholders during the hurricane season. By extending Bright Pattern contact center technology beyond the contact center to every employee, they are showing how a smaller regional insurance company can surpass larger national insurance companies when it comes to offering a more personalized and nimble customer experience,” said Ted Hunting, SVP of Marketing at Bright Pattern.

Companies of all sizes select Bright Pattern to support their customer care organizations because of its simplified – yet robust – omnichannel platform, offering traditional channels; emerging channels like Facebook Messenger; in-app customer support; enterprise functionality; cloud-first architecture; and the ability to modify without the use of outside services. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and by Gartner as a leader in the Call Center FrontRunners Quadrant.

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