Khoros Selects Metia Group to Drive Demand in EMEA

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Khoros, a global leader in digital-first customer engagement software, has selected Metia Group as its paid media agency in EMEA to further its demand generation efforts across the region. Metia will deploy its unique Demand Generation methodology to deliver measurable business impact for Khoros through programmatic display advertising and strategic paid media campaigns on LinkedIn, Twitter, and leading German-language social network XING.

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With 2,000+ brands, including 52 of the Interbrand 100, and nine offices globally, Khoros powers approximately 500 million digital interactions every day to help brands create customers for life. The company boasts over 10 industry awards and was most recently named in the Inc. 5000 list of America’s fastest-growing private companies.

The appointment follows a successful UK paid media pilot for Khoros’ digital care solution, Khoros Care, which used Metia’s proprietary Micro Profiling techniques to focus media investment on individuals with high commercial value to Khoros.

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Peter Morgan, Vice President of Demand, at Metia Group said: “We’re delighted to have formed such a strong partnership with the Khoros marketing team in EMEA. Our Demand experts will apply proven techniques and unique systems to deliver the marketing ROI required by Khoros from its investment in paid media. Our team’s extensive experience and expertise – along with our industry leading technology stack – means we’re well positioned to deliver the impact Khoros requires.”

Graham Forsyth, Director of Marketing, EMEA, at Khoros also stated: “Our growth in EMEA requires marketing that is efficient, effective, and resonates within the region. Metia has proven an ideal partner, with its data-driven approach to demand generation delivering measurable impact on our activities in the region. We look forward to working closely with the Metia team to evolve our activity and introduce new ways to generate demand.”

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