Customers can now leverage unified data to personalize customer experiences across channels.

Medallia, Inc. , the global leader in customer and employee experience, announced it has launched Medallia Marketing Experience on Salesforce AppExchange, empowering customers to access customer sentiment, behavior, and perception data to help deliver better experiences across marketing channels.

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“Medallia Marketing Experience is a welcome addition to AppExchange, as they power digital transformation for customers by offering valuable customer experience insights to personalize marketing strategies”

Companies can leverage information flagged by Medallia – such as potential churn risk, sentiment segmentation, and even AI-identified upsell opportunities – to engage with their customers in more personalized ways. Access to better information helps organizations better understand the needs and expectations of their customers by creating more precise segments, maximizing their campaign budgets, and increasing revenue results.

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“For years marketers have had to infer what customers want based on behavioral, operational, and product data. With Medallia’s addition to AppExchange, marketers can now also incorporate what customers are actually telling them in order to drive more effective marketing while delivering a more positive customer experience,” said Medallia Chief Product Officer Sarika Khana. “We are thrilled to add Medallia Marketing Experience to our existing offerings on AppExchange to help enable marketers to create more exceptional experiences.”

“Medallia Marketing Experience is a welcome addition to AppExchange, as they power digital transformation for customers by offering valuable customer experience insights to personalize marketing strategies,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”