Medallia Recognized as a Leader in Customer Feedback Management Platforms

Medallia Receives Top Score in Strategy Category Amongst Ten Vendors

Medallia, Inc. , the global leader in experience management, announced it has been named a leader in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020.

“effective at enabling its customers by engaging their people”


The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020” report noted the following findings:

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  • Strategy – Medallia received the top score in the strategy category, and the highest possible score in the following criteria: execution and delivery on roadmap, product vision and strategy, enterprise strategy and global strategy.
  • Actionability – The report states that Medallia continues to be “effective at enabling its customers by engaging their people,” Medallia received the top score in the alerting and closed-loop capabilities criterion.
  • Scalability – Medallia reference clients praise the company for its technology and ability to grow and scale with their business and are also fond of their ability to drive engagement in the platform at scale. Forrester noted that reference customers had upward of 50,000 dashboard users – the most of any vendor in the evaluation.
  • Innovation – The report also stated that buyers should consider Medallia if they are looking for a programmatic approach and demand strong closed-loop follow-up capabilities from a vendor that is invested in innovation.

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“Businesses depend on employees to deliver superior customer experiences. Medallia is unrivaled in its ability to empower tens of thousands of employees to close the loop and create customer-centric companies,” said Elena Hutchison, global vice president of analyst relations.

Leslie Stretch, Medallia’s CEO added, “We believe Medallia is the clear leader in scalable and secure customer feedback management for the enterprise based on our strong scores and our unrivaled investment in technology innovation, strategy and scalability. Companies of all sizes and many of the world’s most iconic brands leverage Medallia to drive their customer experience initiatives.”

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