Optimizely recognized as Leader for a fourth consecutive year

Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms. This marks the fourth consecutive year* that Gartner has positioned Optimizely in the Leaders Quadrant for its Ability to Execute and Completeness of Vision.

“This repeated recognition, we feel, speaks to the value that the world’s leading brands – across retailers, financial institutions, manufacturers, media groups, healthcare institutions, and more – find in our solutions. We’re proud that they can continually rely on us when the stakes for delivering exceptional customer experiences are higher than ever,” said Optimizely CEO Alex Atzberger. “As we reinvent how marketing works, our role is to give practitioners the necessary tools to realize personalized experiences in the blink of an eye. We’ve built some of the most critical categories in the marketing world, from Experimentation to Content Marketing Platforms, and we have a lot to look forward to thanks to our fiercely intelligent and caring community of marketing leaders and practitioners.”

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Gartner evaluated 16 vendors across different criteria, assessing each company’s Completeness of Vision and Ability to Execute for DXPs. Optimizely was recognized as a Leader. Additionally, Optimizely was named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platform for the sixth consecutive year.**

Today’s news follows the announcement that the co-founder and CEO of Welcome (formerly known as NewsCred), Shafqat Islam, has become Optimizely’s new Chief Marketing Officer. The digital marketing veteran founded the content management platform Welcome before its acquisition by Optimizely in 2021. His appointment marks an exciting chapter for the DXP provider and the 10,000+ brands that benefit from its efficient solutions.

Optimizely leverages a wide range of powerful features to help digital leaders worldwide drive growth, including industry-leading content management, content marketing, commerce, data and personalization tools, and web and feature experimentation functionality.

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