Q2 Holdings, Inc., a leading provider of digital transformation solutions for banking and lending, announced it has launched Q2 Human-Digital Experience (Q2 HDX) on Salesforce AppExchange. Q2 HDX allows financial institutions (FIs) to deliver outstanding account holder service and experiences by merging digital and in-person interactions into one interface within the Financial Services Cloud, the world’s No. 1 customer relationship management (CRM) tool for financial services.

“Q2 HDX is an important addition to AppExchange, as they power digital transformation for customers by delivering first-class financial experiences to financial institutions throughout the world”

Financial institutions are challenged to merge physical and digital banking interactions in a way that enables them to deliver human-centric service and experiences to their customers regardless of the engagement channel they choose. Q2 HDX provides back-office data and servicing capabilities to Financial Services Cloud via a managed package giving Q2 customers a single, comprehensive CRM interface to manage customer relationships.

“Everyone at Q2 is excited to work with Salesforce to improve the customer experience across all interactions with a financial institution,” said Adam Blue, CTO at Q2. “Financial institutions want to serve their customers well and their customers simply want to be understood. We believe this partnership with Salesforce will help make that a reality.”

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Financial Services Cloud, in combination with Q2 HDX, will enable FIs to deliver an improved financial experience by sharing intelligent customer insights from Q2’s digital solutions. With a 360-degree view of the account holder, financial institutions can deliver personalized experiences, product recommendations and take on customer service requests directly from Financial Services Cloud—building better relationships and customer loyalty.

“No matter where our clients are on their financial journey, we must be ready to engage in any manner they choose,” said JP Owens, director of digital product experience at First Financial Bank. “This requires digital tools that enable access and capabilities, as well as intelligent interactions that reduce friction and drive seamless experiences. We are excited about Q2’s integration with Salesforce Financial Services Cloud because it helps us evolve with our customers and deliver personalized financial experiences that meet their specific needs.”

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Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 listings, 7 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

“Q2 HDX is an important addition to AppExchange, as they power digital transformation for customers by delivering first-class financial experiences to financial institutions throughout the world,” said Rohit Mahna, senior vice president and GM of financial services at Salesforce. “Q2 HDX, in conjunction with Financial Services Cloud, delivers significantly enhanced digital engagement and service to our FI customers.”

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