New Intelligent Connectors from SnapLogic Bring All Marketing Data Together in Adobe Cloud Platform for 360-Degree View of the Customer
Customers are in charge when it comes to buying goods and services, and if their experience with a brand or vendor falls short, they will go elsewhere to do business. Modern marketers are keenly aware of this and require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this is imperative, organizations have acquired dozens of marketing applications and systems to obtain a complete 360-degree view of the customer.
However, marketing applications and data sources are often siloed and disconnected, resulting in marketing teams making decisions and taking action on incomplete, redundant, or inaccurate data, which leads to lost sales and dissatisfied customers. To address this growing data problem, SnapLogic, the leader in self-service application and data integration, announced it is collaborating with Adobe to close the customer experience gap. SnapLogic is providing new intelligent connectors, or Snaps, which will bring together all of an organization’s customer data — from CRM, marketing automation, campaign management, content management, marketing analytics, and other marketing systems — into Adobe Cloud Platform. With free-flowing data between Adobe’s market-leading platform and a host of other marketing solutions, marketers can trust the quality and accuracy of their data, make smarter and more timely decisions, and engage the customer in the right way at the right time in the customer journey.
The new SnapLogic Snap Pack for Adobe Cloud Platform will be available to all customers in May. The announcement was made from Adobe’s digital marketing conference Summit, Las Vegas, Nevada, where Adobe announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys.
“Adobe, like no other, understands how to deliver amazing customer experiences. We’re thrilled to be working with Adobe to help marketing teams make better and smarter use of data to identify, engage, and delight customers, no matter where they are on the customer journey. This can only be achieved by leveraging data that flows freely between any and all applications, such that marketers can get a holistic, anytime view of their customer. Adobe Cloud Platform is a great match for our self-service integration solution and is the right platform for marketing teams to bring data together to meet today’s complex and fast-moving customer requirements,” said Craig Stewart, Vice President, Product Management, SnapLogic.
“Marketers need access to accurate, integrated, real-time customer data as well as the ability to connect data across enterprise systems. Otherwise, customer experience initiatives are doomed out of the gate. With the close ties between SnapLogic Enterprise Integration Cloud and Adobe Cloud Platform, users can rest assured they’re collecting, analyzing, and acting on the right customer data,” said Jim Rivera, Senior Director Product Management, Adobe Experience Cloud.