Experienced communications veteran to help spearhead omnichannel marketing communications strategy
TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience.
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“We see a tremendous opportunity to increase our market share in the customer support industry,” said Hendrick. “To ensure we are hitting the right audience with the right message, it is critical we have someone like Connie on our team. Her experience in developing sophisticated communication strategies for B2B companies in a variety of industries will give us the insights we need to accelerate our growth and establish TeamSupport as not only a market leader but also a thought leader in SaaS (software-as-a-service).”
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Glover brings more than 25 years of experience as an accomplished marketing and communications professional, overseeing multi-million dollar marketing budgets and successfully creating brand awareness for organizations, high profile individuals, consulting firms and small and medium-sized businesses in a wide range of industries such as higher education, interior building products and technology. Prior to TeamSupport, Glover was the principal owner of CMarie Marketing Studio, a boutique full-service marketing and P.R. firm serving Charlottesville, Virginia, Dallas, Texas, and southern California. Notably, she worked with Yooz, a cloud-based accounts payable automation solution, where she helped the company secure thirteen industry awards and recognitions in two years.
“The team’s overall commitment and dedication to providing B2B companies with the best support software solution makes me excited to develop strategies that truly highlight the TeamSupport brand as one that helps its clients provide the most insightful, intuitive and comprehensive support to their customers,” said Glover. “This is a welcome opportunity to help propel the TeamSupport brand forward starting now and into the future.”
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