WebEngage’s EngageMint Opens New Avenues in Retention Marketing

WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru

Marketing teams have to deal with two types of challenges in their ROI meetings –

How many customers did they acquire?

How many customers could they retain?

In the era of hyper-scale personalization and targeting, Retention Marketing has its own niche in the ecosystem for Marketing Technology. Improving the customer retention rate is a massive kick to any business that directly impacts the profit lines.

From increasing the LTV of customers to discovering new sales channels, there is a lot more to Retention Marketing that what meets the eye. In the recently concluded conference organized by WebEngage, attendees were exposed to the challenges and opportunities in this competitive space.

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Bengaluru (India) played host to the second edition of the EngageMint conference. 150+ representatives from 75+ companies descended down on Taj West End, the venue for WebEngage’s flagship retention marketing initiative.

EngageMint Bangalore 2018 retained the theme from their inaugural event, which was “Stop Marketing, Start Engaging”. The event centered around understanding the nuances of marketing powered by User Retention & Engagement featuring 8 sessions led by 11 charismatic business leaders and entrepreneurs making waves in consumer businesses.

EngageMint explored the realm of Customer Retention, in addition to also focusing at User Acquisition-flavored growth tactics.

WebEngage is a leading provider of ‘intelligent’ retention marketing for consumer businesses. They have pioneered features like the ‘Journey Designer’ lets users create seamless, highly complex lifecycle marketing campaigns for millions of users that allow contextualized brand communication complete with personalization elements.

In its current form, EngageMint has emerged as a highly potent educational platform for C-level executives, brand managers, and product leaders to come together and learn from the best in the business. The Bengaluru edition was no different, as the guest speakers covered topics ranging from business communication to creating highly effective business strategies.

With the EngageMint awards, the event also identified 3 brands from the consumer space that have tackled retention marketing with great aplomb. Representatives from the brands were felicitated with an award to honor their exceptional retention marketing performance. Here are the winners:

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EngageMint Awards

• Gold – Deepti Kolte from Upwardly (Head, Digita Marketing)
  Silver – Hemesh Singh from Unacademy (Co-founder & CTO)
  Bronze – Vivek Bajpai from Drivezy (Product Manager)

Here is a complete list of all the speaker sessions:

• Kunal Shah (Founder at Cred, Founder at Freecharge) – Opening Keynote
• Lizzie Chapman (CEO at ZestMoney) – Cashing in on a Customer-first Approach to Drive Growth: The ZestMoney Story
• Sachin Uppal (CMO at Play Games24x7) – Gaming Your Way to Retention: The Play Games24x7 Story
• Aniketh Jain (MD, Cloud Division at Kaleyra) – Fireside Chat with Kaleyra on Seamless Business Communication
• Decoding Indian Consumer Behavior With Ankur Warikoo (Co-founder & CEO, Nearbuy.com)
• The Evolution of Customer Experiences in Fintech
• Masterclass by Rajesh Bysani (CPO, Zoomcar): Constructing a Powerful Retention Strategy 
• Naman Sarawagi (Founder at FindYogi) – Psychological Hacks for Effective Product Communication

The last session of the conference was aptly titled WebEngage Next, which offered a small glimpse into the future of WebEngage. Led by Arpit Rai (VP, Products at WebEngage) and Avlesh Singh (Co-founder & CEO at WebEngage), attendees experienced a snippet of ‘Relays’, an upcoming product from the WebEngage stable that is purpose-built to revolutionize product communication for businesses with the power of intelligent automation.

The conference concluded with an evening of cocktails at Taj West End’s iconic and picturesque poolside venue, a perfect setting for networking, catching up and reminiscing about all of the sessions that flowed through the day.

Overall, EngageMint Bangalore 2018 proved to be exciting, fun and highly insightful with a uniqueness that comes from the brand’s identity and ethos. In just its second edition, it has proved to be a powerful intellectual property that is facilitating the flow of information from all the right places to recipients from the marketing world, and it would be exciting to see where this is headed in the future.

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