Through a unique global technology partnership, Yext will make it easier for businesses and organizations to supercharge their Adobe-powered website with Yext’s innovative site search product, Yext Answers

Yext, Inc., the Search Experience Cloud company, announced that Yext is the first search technology partner to join the Adobe Exchange program at the premier level, the top tier of Adobe’s technology partner program. The selective program recognizes best-in-class solutions that maximize the capabilities of Adobe Experience Cloud and the success of mutual clients.

Marketing Technology News: Enhancing The Performance Of Facebook AdLibrary With A Browser Extension

Yext and Adobe’s new global technology relationship gives prospective and current clients the opportunity to leverage the value of both companies’ offerings. When a client chooses Adobe for its content management system needs, they can also choose to upgrade their search experience with Yext’s innovative site search product, Yext Answers. Answers supercharges a business’s website with a powerful search engine that uses Natural Language Processing (NLP) to understand complex questions and return official answers to customer questions. The product is currently available in English, but It hopes to introduce Answers in additional languages in the future

“Yext and Adobe share a passion for delivering seamless experiences online,” said Marc Ferrentino, Chief Strategy Officer at Yext. “We’re thrilled to work more closely with Adobe as a Premier Partner to extend Yext’s Search Experience Cloud to an even wider pool of marketers so that they can improve customer experiences on their websites.”

Marketing Technology News: WTS International Unveils Refreshed Brand Identity

“With innovative products like Yext Answers, It is innovating in search and transforming the standard of experience that customers expect brands to deliver online. By strengthening our technology partnership, marketers can leverage the combined power of the Search Experience Cloud and the Adobe Experience Cloud to reach customers through truly world-class digital experiences,” said Amit Ahuja, Vice President of Ecosystem Development at Adobe. “We look forward to the continued success of Yext as a premier partner.”

Yext’s premier partner designation marks the latest phase of the company’s relationship with Adobe. Last year, announced several direct integrations with Adobe Experience Cloud applications including Adobe Experience Manager, to empower Adobe customers to increase discoverability of their landing pages with official brand data from Yext.

Marketing Technology News: APCOA and HERE To Partner on Joint Digital Parking Initiative