ZENVIA Announces Acquisition of SenseData

Acquisition strengthens value-offering solutions in Customer Success, consolidating Zenvia towards an end-to-end CX platform

Zenvia Inc, a customer experience communications platform that empowers businesses to create unique journeys for their end-customers along their life cycle, hereby informs the market that, on the date hereof, it has closed the acquisition, through its wholly-owned subsidiary Zenvia Mobile Serviços Digitais S.A., of the totality of the capital stock of SenseData Tecnologia Ltda. (“SenseData”).

Marketing Technology News: MarTech Interview with Samuel Getty, CMO at Tilt 365

Cassio Bobsin, CEO and founder of Zenvia said: “This is the first acquisition announced post our IPO at the end of July. We are excited as SenseData team and solutions will be instrumental to consolidate us as a unified end-to-end CX platform. With SenseData, we will be able to offer communication and journey orchestration solutions with a 360º customer view, enabling our clients to improve relationship and engagement with end-customers.”

Mateus Pestana, SenseData CEO added: “We are very happy to be part of Zenvia. It is a testimony of our fast evolution as a company. It also represents a step forward for our solutions into international expansion as Zenvia has presence in BrazilArgentina, and Mexico.

About the acquisition
Founded in 2016, SenseData is a SaaS company that enables businesses to create communication actions and specific 360º customer journeys, supported by a customized proprietary scorecard called SenseScore. By tracking and aggregating data from different providers, both internal and external, the solution enables automated customized actions in different touchpoints of the customer journey, creating more personalized and seamless experiences.

Marketing Technology News: Lumeo Names Tech Exec Bob Cutting as Chief Operating Officer

SenseData has over 140 clients across 13 different industry verticals, mainly in finance, retail, health, and software. SenseData current annual recurrent revenues (ARR) grew by 75% in the last twelve months ended September 30, 2021, to approximately R$ 11 million, with an adjusted gross margin of 60% on a standalone basis.

Payment terms include approximately 40% in cash up front and 50% in an earn-out cash structure based on the achievement of gross profit milestones by SenseData until Q4 2023. SenseData former controlling shareholders will also receive 10% of the consideration in Zenvia’s Class A common shares, subject to customary lock-up provisions. Consistent with Zenvia’s M&A model, Mateus Pestana, SenseData CEO, will remain in the operation of SenseData business along with its team.

Zenvia estimates the acquisition to be done at a multiple of 2.2x EV/Sales 2023 at the end of the earn-out period.

The acquisition of SenseData is a step forward for Zenvia to consolidate its position as a unified end-to-end CX platform. By connecting information from other business lines in a single customer data hub, Zenvia strengthens its solutions in Customer Success.

Undestanding Customer Sucess 
The CS Day 2021 Digital Experience will take place on November 10-11, 2021. Considered the largest Customer Success event in Latin America, the 2021 edition will 100% online. The event is hosted and organized by SenseData since 2018 to help companies, professionals and enthusiasts better understand what Customer Success is, by presenting innovative content and real-life applications. Speakers include: Caroline Andreola, Estrategic Specialist for Customer Success and Paulo Pinto, head of CX, CS and Operation, both at Ambev; Erika Tornice, Customer Success Director at RD Station; Fernando Alvez, Head of Digital Transformation at Unilever Food Solutions; and other important names in customer experience excellence.

Marketing Technology News: Auddia Inc. Releases Positive User Engagement Data for Vodacast