Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Aug 5, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant, Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech).

Creatio Named A Leader in The 2020 Gartner Magic Quadrant

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. The company also received recognition from Inc. Magazine, The American Business Awards and the Software and Information Industry Association (SIIA CODiE) earlier this year.

Ad Industry Launches “Partnership for Responsible Addressable Media”

Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience.

Zilliant and Standav Announce Official Partnership

Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced its official partnership with Standav, a leading technology solutions company.

“After many years of working closely with Zilliant, we’re extremely happy to enter this official partnership,” said Standav Founder and Chief Executive Officer Harsha Reddy. “Zilliant has a long-standing track record of helping B2B companies address their most challenging pricing issues, we look forward to bringing these capabilities to our customers in an official capacity.”

Yotpo Raises $75 Million in Funding, Sets Sights on Creating a Single Platform for All eCommerce Marketing

Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth, announced $75 million in Series E funding. The company has raised $176 million in total. Led by Adam Fisher, Bessemer Venture Partners (BVP) is increasing its investment in Yotpo in response to the company’s consistent growth and strong performance.

Viant Helps Feeding America Raise Critical Donations During COVID-19

Viant, a people-based technology company, announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April – May 2020, driving more than 1,500 site visits and critical donations during COVID-19. Feeding America, the nation’s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as unemployment continues to rise, and many struggle to feed their families.

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. The partnership brings superior audience addressability, scale and performance to demand-side platforms (DSPs) and advertisers across the US, Europe and the Asia-Pacific region on the PubMatic platform. The integration is enabled across the open web and will soon be available on mobile in-app and connected TV (CTV), resulting in improved inventory monetization for publishers, while paving the way for a cookieless future.

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