Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (CRM), Insightly (Marketing Automation), Demandbase (Account-Based Marketing), Xactly (Sales Enablement), and Contentserv (E-commerce).

Zendesk and WhatsApp Partner to Enable Powerful Conversational Experiences

Zendesk, Inc. announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile. A key enabler of these capabilities is a strategic partnership — among the first of its kind — that expands the current integration with Messenger and empowers companies to immediately engage with customers, share information, and respond to questions across all Facebook messaging services including WhatsApp, Messenger, and Instagram.

Insightly Announces New Features for Insightly Marketing

Insightly, the leader in customer relationship management (CRM) innovation, is unveiling new features of Insightly Marketing, its revolutionary approach to automating the marketing function and deploying dynamic customer journeys. Built on the foundation of Insightly’s trusted CRM platform, Insightly Marketing now makes it much simpler for businesses of all sizes to execute compelling, fully integrated, and measurable marketing campaigns that drive growth. Marketing automation, which was once a complicated web of activities, data flows, and technologies can now be managed simply, with high impact, and in complete alignment with sales and delivery teams.

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party data, and a company’s own first-party data, Demandbase One gives revenue teams a complete view of their customers and prospects at every stage of the buying journey. And with sophisticated AI and machine learning, Demandbase One can clearly direct teams to the accounts that will most likely convert to pipeline and ultimately, become valuable customers.

Xactly Announces New Agile Sales Performance Management Offering

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced a new offering called Operational Sales Management (OSM). Advancing Xactly’s expanded industry mission, OSM unifies enterprise sales organizations with agility, by delivering pathways to revenue that connect data, increase ROI, and drive growth. By unlocking agility in sales, Xactly is powering digital transformation for its customers. With these new streamlined processes, customers are able to quickly change and take new approaches to quotas, territories, roles, and targets with their sales organizations based on shifting market dynamics.

Contentserv and BigCommerce Partner to Deliver Engaging Shopping Experiences

Contentserv, the global Product Experience platform provider, announces its technology partnership with BigCommerce Inc., the makers of the leading open SaaS e-commerce platform, BigCommerce. BigCommerce is a lightweight yet powerful open SaaS e-commerce platform that combines a comprehensive stock management system with a versatile shop system while also facilitating multichannel sales. This partnership enables seamless integration between Contentserv and BigCommerce via a connector developed by Contentserv to syndicate product data across BigCommerce shops reliably.