Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce).

Amperity Launches Anonymous Engage

Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable base of customers by over 2X. Anonymous Engage is part of AmpID’s suite of market-leading identity resolution capabilities, now adding the ability to turn anonymous customers into marketable audiences.

ScaleX Acquires the FlowEngine AI for ABM Technology Suite

ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io.

Widen Teams With Jahia to Support Customers Engaging With True Digital Transformation

Digital asset management (DAM) and product information management (PIM) company Widen announced a collaboration with digital experience platform (DXP) company, Jahia. The integrated partnership will enable Widen and Jahia to better support brands and businesses to digitally transform their customer offerings on a global scale.

Tableau 2020.4 Simplifies Data Preparation with Browser-Based Tableau Prep

Tableau Software, the leading analytics platform, today announced the general availability of Tableau 2020.4, which simplifies enterprise-wide data preparation and analysis by bringing the full suite of Tableau Prep capabilities to the browser on Tableau Server and Tableau Online. This new addition lowers deployment costs across the organization, while simplifying the data prep process by enabling analysts to build and edit their data flows without leaving their web browser. Other capabilities introduced in Tableau 2020.4 include the ability to add unlimited spatial layers to maps, a Resource Monitoring Tool (RMT) now available on Linux, and additional native data connectors.

Zilliant and Acumen Solutions Announce New Partnership

Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced an official partnership with Acumen Solutions, a global cloud consultancy and Salesforce Top 10 partner.