Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tethr (Customer Experience), Miva (E-commerce), XANT (Sales Engagement), Cohley (Content), Revcontent (Content Marketing).

The Northridge Group and Tethr Announce Strategic Partnership

The Northridge Group, Inc., an industry leader in contact center and customer experience consulting, and Tethr, the market’s most advanced conversation intelligence platform, announced the formation of a strategic partnership to help companies make better decisions using Voice of the Customer data. By teaming up, both companies are able to integrate deep domain expertise and human-assisted monitoring with AI-powered analytical capabilities, including best of breed audio transcription, to deliver a comprehensive and robust set of customer experience solutions to their clients.

Miva, Inc., Arctic Leaf, and Klaviyo Announce Klaviyo Connector for Miva

Miva, Inc., e-commerce software and service provider for mid-size and enterprise merchants for 22 years, Arctic Leaf, UX Design and Implementation Agency, and Klaviyo, the world’s leading owned marketing platform known for accelerating revenue for online businesses, announced that Arctic Leaf has launched the Klaviyo Connector for Miva, a connector between Klaviyo’s marketing platform and Miva’s e-commerce.

XANT Enhances Its Highspot Integration With Highspot Pitches In Playbooks

XANT, the enterprise sales engagement leader, announces an integration enhancement for their platform, Playbooks. With this integration, Playbooks and Highspot customers can now insert Highspot pitches directly into Playbooks emails, pull content from Highspot, and create custom experiences for each prospect.

Cohley & Klaviyo Announce Strategic Partnership

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses.

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent’s lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals.