Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Oct 20, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from edrone (E-Commerce), Kustomer (Customer Service), Telestream (Content), Concentrix (Customer experience), ZineOne (Customer Engagement).

MarTech Startup, edrone, Secures Funding of USD 5.3 Million to Fuel Their Ambitions of Becoming One-Stop-Shop for E-Commerce

Polish marketing technology startup edrone has raised USD 5.3 million Series A funding to fuel their ambitions of building a marketing one-stop-shop for e-commerce. The capital came from two sources: a Hungarian VC, PortfoLion, in a Series A round, and an R&D grant for edrone’s autonomous virtual assistant. It will be invested in research and business development for the CEE and LATAM regions. It’s their first funding after bootstrapping for four years.

Kustomer Adds Instagram Messaging Integration

Kustomer, the modern customer experience CRM, announces its integration with Instagram Messaging. Brands can now engage with followers, connect influencer-driven conversations to company experts, and resolve issues quickly, allowing businesses to take advantage of rapid growth in social communications and commerce.

Telestream Acquires EcoDigital

In a strategic move that highlights the company’s sustained growth ambitions, Telestream has announced its acquisition of EcoDigital (formerly known as Front Porch Digital). Telestream, a portfolio company of Genstar Capital, is a vertical market software business focused on the video space and is a global leader in media workflow orchestration, media streaming, and delivery technologies. The deal to acquire EcoDigital has been completed.

Concentrix Releases Cloud Platform for Digital Customer Experience Management

Concentrix, a leading global Customer Experience Solutions Company, announced Concentrix Experience Platform (XP), the CX industry’s newest platform for next-generation customer experience management.

ZineOne Continues Growth Trajectory in Leading the Market

ZineOne, the leader in predictive engagement, continues its rapid growth with success on several fronts. The company provides businesses a next-generation capability to provide consumers hyper-personalized digital experiences through its Intelligent Customer Engagement (ICE) platform. The ICE platform offers enterprise brands a powerful and efficient way to motivate consumers to engage in many different real-time actions that are immediate, relevant, and lead to the desired outcome for both the brand and the consumer.

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