Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Oct 22, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from HubSpot (CRM), Episerver (Customer experience), Contentful (Content Management), Slintel (Sales Intelligence), and Sendoso (B2B Commerce).

HubSpot Introduces Marketing Contacts

HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don’t actively market to, such as unsubscribed and bounced contacts, for free.

Episerver Completes Acquisition of Optimizely

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization.

Cloudinary And Contentful Partner To Help Brands Create Visual-First Experiences More Efficiently, Easily

Cloudinary, the media experience platform for many of the world’s top brands, announced its partnership with Contentful, a pioneer and global leader in headless content management systems (CMS). With dozens of shared customers already benefiting from the relationship, the new partnership offers Contentful users seamless access to Cloudinary’s award-winning media experience solutions, including its headless digital asset management (DAM) within Contentful’s CMS, allowing Contentful users to more easily upload, optimize and deliver engaging visual-first experiences at scale.

Slintel Raises $4.2M in a Funding Round Led By Accel

Slintel, an intent-powered sales, and marketing intelligence platform has raised $4.2 million in a funding round led by Accel, with participation from Sequoia Capital India and existing investor Stellaris Venture Partners. The announcement comes less than a year after the company secured funding from Stellaris Venture Partners and Powerhouse Ventures.

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new features on the Sending Platform to deliver the new standard of personalization and memorable experiences that scale.

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