Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OpenWeb (AI/ML), PagerDuty (Customer Service), SmartBug Media (Marketing Automation), Vidyard (Video Platforms), and Salesforce (CRM).
OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw’s Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment.
PagerDuty Introduces Customer Service Solution Enabling Agents to Solve Issues and Collaborate with Technical Teams in Real-Time
SmartBug Media — a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced it has been named a HubSpot Advanced CMS Implementation Certified partner. By earning this impressive distinction, SmartBug joins an exclusive group of providers designated by HubSpot as partners of choice for advanced website projects.
New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content.