Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Accenture (CRM), Khoros, PowerReviews (Customer Experience Management) Neustar (Identity Management) to Fanplayr (Behavioral Marketing).

Accenture and Salesforce Expand Partnership to Help Companies Embed Sustainability into the Core of their Business

Accenture and Salesforce are expanding their alliance to help companies embed sustainability into their business, meet growing customer and stakeholder expectations, and contribute to advancing the United Nations Sustainable Development Goals (SDGs). The powerful combination of Accenture’s Sustainability Services, Salesforce Sustainability Cloud, and Salesforce Customer 360 will, for the first time, bring sustainability to the front office and provide the C-suite with true visibility into their company’s historical and real-time environmental, social and governance (ESG) data.

Khoros Advances CX Leadership with Acquisition of AI & Machine Learning Leader Flow.ai

Khoros, a global leader in digital-first customer engagement software, today announced that it has acquired Flow.ai, an innovative conversational AI platform for designing and managing chatbots. Adding Flow.ai’s state-of-the-art technology advances Khoros’ conversational AI and machine learning (ML) capabilities, data science expertise, and reflects the Company’s continued investment in the automation framework that powers Khoros’ industry-leading customer engagement platform.

Neustar Highlights Rise in Ransom-Related DDoS Attacks and Greater Use of Existing Attack Vectors

Neustar, Inc., a global information services and technology company and leader in identity resolution, has published its report entitled ‘Cyber Threats and Trends: Pandemic Style’, detailing the security risks faced by companies as the COVID-19 pandemic accelerated the digital revolution. Informed by data from Neustar’s Security Operations Center (SOC), the report reveals a 154 percent increase in the number of attacks between 2019 and 2020, with growth in ransom-related DDoS (RDDoS) attacks and a rise in use of existing attack vectors, including web applications. 

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage? To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and motivations behind product reviewers across four generations – Boomers, Gen Xers, Millennials, and Gen Zers.

Fanplayr Announces Personalized SMS for Brands

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers. SMS (short message service) is an intuitive next step in the development of Fanplayr’s fully integrative approach to behavior personalization.

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