Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zoom (Unified Communications), BBTV (Entertainment), Provar (B2B Commerce), Measure (Analytics), to Airship (Customer Experience Management).

Zoom Announces Availability of Zoom Rooms ‘Everywhere Workforce’ Innovations

Zoom Video Communications, Inc. announced the general availability of Zoom Rooms innovations that will help organizations safely re-enter the office and sustain an ‘everywhere workforce’. The traditional workplace has evolved and adapted with employees and organizations embracing more places as workspaces. Whether it’s in an office, co-located space, remote location, or at home, Zoom’s platform enables organizations to put employee health and safety at the center of their strategy.

BBTV Launches ‘VISO Score’, an Innovative and Comprehensive Video Rating Solution for Content Creators and Marketers

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Scoring System, part of its VISO platform, for content creators and marketers. The new Video Scoring System delivers advanced video level insights and ratings to creators and marketers by analyzing key video performance metrics including viewership, engagement, watchability, brand safety, and comment sentiments to deliver a unique and comprehensive video level score.

Provar Raises $17 Million in Series A Funding Following Seven Years of Sustained Organic Growth As the Leading Salesforce Test Automation Solution Worldwide

Provar, the leading test automation platform for Salesforce worldwide, announced the closing of $17 million in Series A funding led with an investment from Kennet Partners, an international growth equity firm whose portfolio includes high-growth companies in Europe and North America. This growth investment supports Provar’s ongoing mission to help teams capitalize on their Salesforce investment with a robust and scalable solution designed to improve release agility, drive down system errors and advance innovation.

Measure Protocol Launches “Collective”: A Program for Individuals to Earn Money With Their Data

Measure Protocol has launched and is actively recruiting individuals to participate in its MSR app-based “Collective” communities for data sharing. With the goal of helping community participants profit from and take control of their own data, the new model guarantees the availability of jobs that pay a minimum per month (starting at $8 USD) for completing a number of short data tasks, such as sharing behavioral data and completing two or three-minute tasks within the app.

Airship Unveils Real-Time, Bi-Directional Integration of its Customer Engagement Platform with Adobe Experience Platform

Customer engagement company Airship unveiled its real-time, bi-directional integration with Adobe Experience Platform. The pre-built integration enables marketers to easily enrich customer profiles in Adobe Experience Platform in real-time with Airship’s mobile behavioral data, as well as ingest Adobe’s profile attributes and instant segment updates for more personalized experiences across Airship’s mobile and cross-channel journeys — driving higher conversion rates and more valuable customer relationships.

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