Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from IBM, NICE inContact, Bluetooth SIG, Astute Business Solutions and Interlink Plus, Inc.

IBM Launches Advertising Accelerator with Watson 

At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.

NICE inContact and Zendesk Partner to Bring CXone to Thousands of Customers Across the Globe

NICE inContact announced a joint partner agreement with Zendesk, a leading provider of customer service software. These two market leaders are joining forces to bring NICE inContact CXone – the world’s #1 cloud contact center platform – and Zendesk’s customer service and engagement products to thousands of customers across the globe.

Bluetooth SIG Unveils LE Audio, the Next Generation of Bluetooth Audio

The Bluetooth Special Interest Group (SIG) announced the upcoming release of LE Audio, the next generation of Bluetooth audio. Not only will LE Audio enhance Bluetooth audio performance, it will add support for hearing aids and enable Audio Sharing, an entirely new use case that is poised to once again transform the way we experience audio and connect with the world around us.

Astute Business Solutions Launches Zero Cost PeopleSoft Migration to Oracle Cloud

Astute Business Solutions announces an industry-first Zero Cost Migration Service of PeopleSoft applications to Oracle Cloud Infrastructure (OCI). Astute is a leading provider of Oracle Cloud Infrastructure, Oracle Analytics Cloud, Oracle Digital Assistant/Chatbot Services and Solutions and is a Gold level member of Oracle PartnerNetwork (OPN).

Interlink Plus, Inc. and Loop Media, Inc. Announce Definitive Merger Agreement

Interlink Plus, Inc., a Nevada corporation, entered into an Agreement and Plan of Merger (the “Merger Agreement“) by and among the Company, the Company’s wholly-owned subsidiary, Loop Media Acquisition, Inc., a Delaware corporation (“Merger Sub“), and Loop Media, Inc., a Delaware corporation (“Loop“). Under the terms of the Merger Agreement, pending Loop stockholder approval of the transaction, Merger Sub will merge with and into Loop with Loop surviving the merger and becoming a wholly-owned subsidiary of Interlink (the “Merger“).

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