Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, Splunk, Ario Technologies Inc, vCita, and Deloitte.

VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security

Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security solutions powered by Big Data and emerging Cloud Computing technologies.

Splunk Decides to Buy AIOps Start-Up SignalFx for $1.05 Billion

AIOps and Log Management company- Splunk, has announced signing a definitive agreement to acquire SignalFx for $1.05 billion. With this acquisition, Splunk is expected to further enhance its leadership stance in the ITOM and an AIOps industry.

Ario Technologies, Inc. Increases Seed Funding to $2 Million for Augmented Reality Software Platform

Ario Technologies, Inc., creators of Ario, an augmented reality (AR) software-as-a-service (SaaS) platform, announced today that it has closed a $2 million venture round led by NRV, a Richmond-based venture capital firm focused on providing counsel, connections and capital to growing companies in the Commonwealth.

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring email marketing tool WiseStamp. vCita is an application that focuses on all aspects of managing a business. It offers booking, payments, customer relationship management (CRM) and marketing as its four primary services, which are targeted at small and medium sized enterprises.

Deloitte Survey: Companies Need Both Data Modernization and Cloud Migration Strategies to Enable Successful AI Initiatives

Data modernization and cloud migration are reaching a tipping point among large and medium-sized businesses as many companies double their data footprints once or twice a year, according to a new Deloitte survey, “Data modernization and the cloud: Which trend is driving the other?”

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