Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (CRM), Comscore (Analytics), CINC (AI/ML), W2O (Influencer Marketing), and Convey (E-commerce).
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation’s #1 Local News Platform, with Comscore’s industry-leading digital audience measurement.
CINC, the number one lead generation and conversion platform for elite agents and teams, announced the release of the industry’s most innovative communication tool: CINC AI. Built with homebuyers and sellers in mind, it dynamically responds to consumers’ actions and behaviors and immediately communicates via automated text messages, all within the CINC platform. Machine learning, powered by Structurely, combined with insights from the CINC CRM, allows CINC clients to send relevant, timely communications and continuously follow up with ever-evolving situational scripts developed through years of expertise and real-world application.
W2O, the leading independent provider of analytics-driven, technology-enabled marketing, and communications solutions, announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has offices in New York and Los Angeles, was founded in 2007 by lifelong friends Matthew Lalin and Jared Weiss. Since then, starpower has been a leader in influencer, celebrity, and entertainment marketing, creating innovative and unique partnerships backed by data-driven social strategies for brands across health and wellness, consumer, lifestyle, entertainment, and sport.
As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers and meet seasonal demands in the midst of a global pandemic. To help brands navigate this complex new landscape, Delivery Experience Management (DEM) leader Convey announced the results of its fourth annual study that illuminates the trends and themes that will define the shopping experience this holiday.